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Why Customer Data Is Trade Marketing's New Currency Endcap displays, temporary price reductions, circular ads…trade promotions aren't sexy, but they still get the lion's share of marketing dollars, accounting for nearly 44 percent of packaged goods companies' 2017 marketing budgets. Initially popularized by CPGs as a means to drive short-term sales and ...
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Saudi Arabia deposits $2 bln in Yemen central bank to back currency RIYADH, Jan 17 (Reuters) - Saudi Arabia'sKing Salman ordered a deposit of $2 billion to be paid into Yemen's central bank on Wednesday to shore up the weak Yemeni currency, the Saudi government said. The move was made a day after the Yemeni prime minister issued a public plea for funds to ...
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Yen emerges as top currency wager for fund bets on BoJ shift Going long on the yen is the biggest currency wager for AMP Capital Investors's Nader Naeimi. Singapore-based hedge fund Kit Trading Fund started a bet on the yen last week, predicting the currency will appreciate about 10% to 100 per dollar. Options traders are the most bullish on the yen among ...
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Sorry, Bitcoin fans: Digital currency is still a dream Not because I missed the great run-up (though I did) and not because I fear that the Bitcoin bubble will end badly (it will, but that's not my problem). Rather, it is because I have been waiting for decades for someone to invent a purely digital currency, a currency for online purchases that wasn't linked to a ...
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Crypto canards: nine misconceptions about the digital currency revolution On the other hand, as digital currency has grown in stature, certain myths surrounding it have grown in kind. A degree of scepticism is understandable – especially if you are unfamiliar with the concept – and, to an extent, healthy. For the past couple of decades, new technology has been inescapable, ...
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