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| Why Western fashion brands fail in China, and tips on succeeding in a country where millennial ... "But in China, the fashion shopping behaviours from this group are for cost-value products, which typically are under 300 yuan. "[Asos] were also slow at getting in new products in comparison with the UK market and used European and American models, whose body shapes are different from Chinese, ...
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| Fashion maths: The numbers you need to nail a new-season wardrobe Nailing a new-season wardrobe? It's a numbers game. We select buys that will add up to a very stylish spring... Trousers x 2. The high-waisted, wide trouser is everywhere, partly due to its leg-lengthening magic. However, most of us will need a decent heel. Colour-wise, winter whites have moved into ...
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